Walk into any combat sports gym on a weeknight and you’ll see it: fighters grinding through rounds, pushing themselves to exhaustion, chasing their dream. Some are professionals preparing for title fights. Others are amateurs balancing jobs, families, and training sessions late into the night.
What they all share is a commitment to this sport - and a loyalty to the products that help them survive it.
Fighters know what works. They tape their hands with the same brand before every sparring session. They recover with the supplements that keep them sharp. They wear the gear that doesn’t let them down. And the people around them - teammates, coaches, fans - take notice.
That loyalty has always had value. But until now, it’s never been rewarded fairly.
Traditional sponsorships are built for the very few. A small percentage of fighters, usually the ones with TV deals or world titles, attract the big contracts. For everyone else, it’s a constant hustle: sending emails, chasing meetings, and often being told they don’t have the “reach” or the “profile” to matter.
The irony? Those same fighters are the ones actually living with the products, training with them every day, and influencing the people around them in gyms and communities worldwide. Their loyalty drives real adoption - but the system never gave them a way to benefit from it.
Combat Market was designed to change that.
It’s the first marketplace built for fighters and fans, where anyone can become an ambassador and earn royalties on the products they already believe in. No applications. No gatekeepers. No waiting for a brand manager to give you the nod.
On Combat Market, you don’t need 100,000 followers to matter. You just need authenticity - and a community, however big or small, that trusts your word.
Here’s how it works:
Combat Market isn’t about hype or quick hits. It’s about creating sustainable income and authentic growth.
For fighters:
For fans:
For brands:
The entire idea of Combat Market rests on one truth: fighters won’t promote what they don’t use. Combat sports are brutally authentic - if your gear doesn’t hold up, it gets exposed in the gym. If your recovery product doesn’t work, you feel it on fight night.
That’s why every product on Combat Market is chosen because fighters actually believe in it. When a fighter shares it, it’s real. And that authenticity is what makes the marketplace powerful.
As Stewart Lochrie, founder of Combat Market, puts it:
“Fighters have always been the most loyal advocates of the products they use. They’ve just never been rewarded fairly for it. Combat Market changes that by giving every fighter a way to turn loyalty into legacy income. No gatekeepers. No limits.”
Combat Market is more than a shop. It’s the first place where fighters and fans can come together to build something sustainable.
It’s a marketplace shaped by the culture of combat sports itself. Not by advertising budgets, but by the people who actually live it.
Even before launch, fighters and fans from around the world are joining the movement. Combat Market isn’t just a local project - it’s global. From boxing gyms in Scotland, to MMA camps in Dubai, to Muay Thai schools in Thailand, fighters are ready to take ownership of the value they create.
The system may have been built for the few, but Combat Market is built for the many.
For years, fighters have been asking for something different. Something fair. Something that rewards the loyalty they’ve been giving away for free.
Combat Market is the answer.
It’s the first marketplace where fighters and fans can finally share in the value they create. Where brands grow through authentic advocacy. Where everyone - not just the top 1% - gets a seat at the table.
The doors open October 16th. And this is just the beginning.
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